AEO · Answer Engine Optimization

How visible is your website to AI engines?

Varazm AEO Analyzer scores any page against 59 answer-engine readiness factors and models how 31 AI search environments would read it — a clear score, a per-environment breakdown, and specific fixes.

Enterprise-grade
31 readiness profiles
5 live-monitored answer engines
EN · FA

A live example of the AEO scan flow.

›
Scanning · robots.txt · sitemap · JSON-LD · content
0%
AI engine visibility
ChatGPT
0
Claude
0
Gemini
0
Perplexity
0
Copilot
0
Grok
0
DeepSeek
0
0
Overall AEO
31 AI engines · 59 ranking factors · actionable recommendations
Pricing

Simple monthly pricing

Two clear plans — a single one-off scan or a monthly Premium with up to 25 scans/day, full reports, PDF export, saved websites and priority AI scoring.

Pay-as-you-go
Single Scan

One complete AEO audit — perfect for a quick check without any subscription.

£2.99
one-time
Buy Single Scan
Starter

For solo founders and freelancers running weekly AEO checks

£15/ mo
25 prompts1 brand20 scans/mo
  • 25 monitored prompts across all AI engines
  • 1 brand tracked
  • 20 site scans / month
  • 100 site-audit pages / month
  • 500 API calls / month
  • Weekly re-scan & email alerts
  • PDF export & fix guides
Most popular
Growth

Most popular — for agencies and in-house SEO teams

£39/ mo
100 prompts3 brands100 scans/mo
  • 100 monitored prompts
  • 3 brands tracked (+ competitor benchmarks)
  • 100 site scans / month
  • 500 site-audit pages / month
  • 5,000 API calls / month
  • Daily re-scan, Slack & webhook alerts
  • Citation graph & Share-of-Voice
  • Priority AI processing
Scale

For large teams and enterprises with multiple brands

£119/ mo
500 prompts10 brandsunlimited scans
  • 500 monitored prompts
  • 10 brands + unlimited competitors
  • Unlimited site scans
  • 2,500 site-audit pages / month
  • 50,000 API calls / month
  • Hourly monitoring & real-time alerts
  • Full historical data (24 months)
  • API access + custom webhooks
  • Dedicated onboarding
What is AEO?

AEO — Answer Engine Optimization

AEO stands for Answer Engine Optimization: the practice of making a website easy for AI assistants like ChatGPT, Claude, Gemini, Perplexity and Copilot to read, understand and cite when they generate answers.

Get cited by AI
Structured content, clean metadata and clear entity signals make AI models much more likely to name your brand in their answers.
Score on 59 factors
We measure metadata, structured data, FAQs, entities, freshness, crawlability, performance and more — technical and content signals that influence how AI systems crawl, understand and cite a page.
Actionable fixes
Every low score comes with a specific, prioritized recommendation you can hand to a developer or apply yourself.
Why it matters now

Buyers increasingly ask an AI assistant instead of scrolling Google results. If your site isn't AEO-ready, AI engines describe your competitors — not you. AEO tunes structure, metadata, entities and content so AI models can quote you accurately and confidently.

How it works

How the scan works

1

Enter a URL

Paste any public URL — your homepage, a landing page, or a blog post.

2

Deep AEO scan

We parse HTML, JSON-LD, robots, sitemap and content signals against 59 ranking factors.

3

Per-engine scoring

AI models estimate how discoverable and citable your page is for each of the 31 answer engines we track — including ChatGPT, Claude, Gemini, Perplexity and Copilot.

4

Actionable fixes

Priority recommendations by severity — structured data, content, entities, freshness and more.

AI Engines

Readiness modelling across 31 AI search environments

Each profile re-weights the same audit for how that environment retrieves and cites pages. Readiness is an estimate. Live monitoring, on a subscription, measures what five answer engines actually say about you.

Google AI Overviews & Search AI
Readiness only
ChatGPT Search
Live monitored
Google Gemini
Live monitored
Anthropic Claude
Live monitored
Perplexity AI
Live monitored
Microsoft Copilot
Live monitored
Apple Intelligence & Siri
Readiness only
Meta AI (Llama 8)
Readiness only
Baidu ERNIE Bot (Ultimate)
Readiness only
xAI Grok
Readiness only
Mistral (Ultimate-3)
Readiness only
Mistral Large (Advanced Reasoning)
Readiness only
DeepSeek-V7 (Multi-Agent)
Readiness only
Alibaba Qwen (Ultra Context)
Readiness only
Alibaba Qwen-Turbo
Readiness only
Alibaba Tongyi Qianwen (Foundation)
Readiness only
ByteDance Doubao (Multimodal Search)
Readiness only
Cohere Command R++++
Readiness only
Aleph Alpha Luminous-OMNI
Readiness only
Arc Search (Gen-3)
Readiness only
Tencent Hunyuan (Ultimate)
Readiness only
Phind (Code-Gen Pro)
Readiness only
Kagi Search (Adaptive AI)
Readiness only
Tabi Search (Advanced AI Integration)
Readiness only
AlphaSense (Domain-Specific AI)
Readiness only
Groq (LPU Inference)
Readiness only
RunCML (Specialized Conversational AI)
Readiness only
You.com AI Assistant
Readiness only
Hugging Face Search (Community Models)
Readiness only
NVIDIA AI Foundation Models
Readiness only
Amazon Q (Business AI Assistant)
Readiness only
Ranking Factors

59 ranking factors, one clear score

Each scan grades the technical, structural and content signals that influence crawlability, entity understanding and citation readiness across AI search and answer systems.

E-E-A-T & Authority Signals
·01
AI Model Instruction Following & Fine-tuning Signals
·02
Content Clarity, Conciseness & Atomization
·03
Metadata & Advanced Semantic Annotations
·04
FAQ, Q&A, and Conversational AI Optimization
·05
Advanced Prompt Engineering & In-Context Learning
·06
Optimizing content and context for advanced AI prompt engineering techniques, few-shot learning, and in-context learning to guide generative AI outputs effectively.
Real-time Knowledge Graphs & Dynamic Entity Resolution
·07
Integration with and contribution to real-time knowledge graphs for dynamic and up-to-the-minute AI responses.
AI Regulatory Compliance & Data Governance
·08
Ensuring content and data practices comply with evolving AI regulations (e.g., GDPR, AI Act, data privacy laws) to maintain trust and avoid penalties.
Multi-Agent System Compatibility & AI Orchestration
·09
Optimizing content and interfaces for interaction with complex multi-agent AI systems, allowing for distributed task execution and collaborative AI workflows.
Semantic Interoperability & Data Portability
·10
Ensuring data and content can be seamlessly understood and exchanged across diverse AI models, platforms, and applications.
Structured Data & Schemas
·11
Federated Learning Optimization & Privacy-Preserving AI
·12
Structuring data and content to be effectively utilized in federated learning environments, respecting privacy while contributing to model improvement.
Performance & AI Processing Efficiency
·13
Accessibility for Diverse User Agents, AI & Multimodal Interfaces
·14
Citations & Sources
·15
Ensuring proper referencing and sourcing for factual claims, crucial for AI's verifiability.
User & AI Trust Signals (Security, Privacy & Ethics)
·16
Multilingual, Localization & Cross-Cultural AI Signals
·17
Readability & Comprehension by Humans/AI (Cognitive Load)
·18
Alt Text & Rich Image Description Coverage for Multimodal AI
·19
Heading Hierarchy, Content Segmentation & Outline Structure
·20
Internal Linking, Navigational Clarity & Semantic Graph
·21
Direct Answer Formatting, Featured Snippets & Generative Answer Modules
·22
Factual Accuracy & Grounding
·23
Brand Consistency Across AI Engines & Multi-modal Outputs
·24
Geographic/Local Signals & Hyper-local AI Context
·25
Brand Voice Consistency & AI Persona Alignment
·26
Information Architecture, Semantic Structure & Knowledge Graphs
·27
Semantic HTML & Machine-Readable DOM (Advanced)
·28
Visual Content Optimization & AI Contextual Understanding
·29
Product Structured Data, AI Commerce & Shopping Assistants
·30
HowTo, QAPage & Step-by-Step Guidance Schema
·31
Scientific/Technical Accuracy, Peer Review & Evidence-based Claims
·32
Data Transparency, Source Declaration & Explainable AI Grounding
·33
Entity Disambiguation & Knowledge Graph
·34
Content Freshness, Real-Time Relevance & Dynamic Updates
·35
Machine Readability & Parseability
·36
Source & Citation Reliability, Verifiability & Provenance
·37
Image & Video Optimization for AI Understanding & Multimodal Synthesis
·38
Multimodal Content Contextualization, Fusion & Generative Outputs
·39
Content Originality, Uniqueness & AI Attribution Signals
·40
User Intent Alignment, AI Journey Mapping & Personalized Responses
·41
AI Hallucination Prevention, Factual Grounding & Bias Mitigation
·42
Content Provenance, Authenticity & Digital Fingerprinting
·43
Multi-Entity Disambiguation, Semantic Clarity & Contextual Linking
·44
Complex Query Handling, Multi-turn Conversational AI & Reasoning
·45
Knowledge Graph Integration, Semantic Triples & Ontology Alignment
·46
Generative Content Readiness, Synthesis & Attribution
·47
Content Atomization, Micro-content Optimization & Modular Design
·48
Synthetic Content Detection, Human-Generated Signals & AI-Authored Disclosure
·49
Ethical AI Alignment, Bias Mitigation & Fairness Principles
·50
Crawlability & AI Discoverability (Advanced Indexing)
·51
AI Agent Compatibility & Executable Instructions
·52
Semantic Chunking & RAG Optimization
·53
Brand Safety & AI Content Moderation
·54
Real-time Data Integration & Dynamic Content
·55
AI Data Consumption Control & Licensing
·56
Strategies and signals for controlling how AI models consume, process, and attribute content from your site, including opt-out mechanisms or specific licensing for AI use.
Trust Flow & Authority Signals
·57
Optimizing for direct and indirect signals that indicate trustworthiness and authority flow across the web, including link context, author reputation, and platform integrity.
Content Lifecycle Management
·58
Managing content from creation to retirement, including version control, archival, and signals for content decay or updates, crucial for AI's temporal understanding.
AI Feedback Loop Optimization
·59
Strategies for monitoring and integrating AI feedback on content performance, ensuring iterative improvements based on how AI systems interact with and utilize content.
Platform capabilities

Beyond a scan — the full AEO command center

Every plan builds on the one‑shot AEO scan with continuous monitoring, competitor share‑of‑voice, site‑wide audits with AI patches, and a public API — so your brand keeps winning in ChatGPT, Gemini, Perplexity, Claude and Copilot.

AI Prompt Monitoring & Competitor Share‑of‑Voice

Add the prompts your customers actually ask AI engines. We run them on schedule across 5 engines, record whether your brand is mentioned, its rank position, which sources are cited, and how your Share‑of‑Voice compares to competitors — with 7 / 30 / 90 day windows.

  • 5 engines: ChatGPT, Gemini, Perplexity, Claude, Copilot
  • Automatic scheduled runs (daily/weekly)
  • Brand mention, rank, citations extracted per run
  • Stacked SoV chart vs. every competitor you track
Share of VoiceChatGPT55%Gemini42%Perplexity60%Claude35%Copilot50%You · Competitor A · Competitor B
Citation Graph — who feeds the answer?

Every AI answer is built from a handful of sources. Our bipartite Citation Graph shows exactly which domains each engine cites, how often, and where your own domains appear — so you know which PR, backlinks and content assets are actually working for AI visibility.

  • Bipartite graph: engines ↔ cited domains
  • Edge thickness = citation frequency
  • Your domains highlighted
  • Export to CSV for outreach lists
Citation graphChChatGPTGeGeminiPePerplexityClClaudeyou.comwikipedia.orgreddit.comcompetitor.commedium.comGreen = your domain · thickness = citations
Site‑Wide AEO Audit + AI Fix Patches

Point us at your root URL. We crawl your sitemap, analyze every page for JSON‑LD (Organization, FAQ, Breadcrumb), meta, headings, images, canonicals and word count, score each page 0–100, and highlight entity consistency issues (name/logo/sameAs). Then Gemini generates a copy‑pasteable fix patch for the worst offenders.

  • Up to 50 pages per audit (200 on Scale)
  • Cross‑page entity consistency detector
  • AI patch = <title>, meta, H1, JSON‑LD, missing content
  • Bilingual patches — apply as EN or FA
AuditPageAEO score/88/about74/services42/blog/post31/contact66≥7050–69<50 → AI patch
Public API, Webhooks & dynamic llms.txt

Everything you see in the UI is available over a Bearer‑token REST API. Subscribe to HMAC‑signed webhooks for audit.completed, audit.failed and prompt_run.completed events. Publish a live llms.txt built from your brand + latest audit so AI crawlers get an authoritative brand snapshot.

  • GET /api/public/v1/audits · /prompts
  • HMAC‑SHA256 signatures, 10‑attempt retries
  • Auto‑disables endpoints after 10 failures
  • Dynamic /api/public/llms/<userId>.txt (15‑min cache)
APIVarazmAEO backendREST · BearerWebhooks · HMACllms.txtOne platform · three integration surfaces
Real‑time webhooks
Ship AEO events to Slack, Zapier, or your own backend in seconds.
llms.txt for AI crawlers
A dynamic, always‑fresh brand snapshot at /api/public/llms/<you>.txt.
Estimated

AEO Readiness

Modelled from your page. It tells you whether the page is quotable — not what your rank is inside ChatGPT.

Measured

Live AI Visibility

Extracted from real stored answers: brand mentions, citations, share of voice and sentiment.

Get started

Ready to see your AEO score?

Sign in, run your first scan, and get an actionable improvement plan in under a minute.

Go to AEO Analyzer

Frequently asked questions

What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of preparing a website so AI answer engines can read, understand, quote and cite it. It combines technical access, semantic clarity and directly answerable content.
How is AEO different from SEO?
SEO optimises for a position in a list of results; AEO optimises for inclusion inside a generated answer. Most technical SEO work still helps, but AEO adds entity clarity, factual attribution and AI crawler permissions.
What is AI Visibility?
AI Visibility is how often your brand actually appears in answers produced by AI engines for a tracked set of prompts. It is measured from stored responses, not estimated from your page.
How does Varazm calculate readiness?
Readiness is computed from the page itself: 25 weighted factors grouped into technical, structural, semantic and content categories. The same page always produces the same score until the page changes.
Why do AI responses change between runs?
Generative models sample from a probability distribution, so the same prompt can produce different brands and sources each time. This is why a single run is never treated as a result — repeated runs are.
Does Varazm use estimated or live data?
Both, clearly separated. Readiness scores are estimated from your pages; visibility, citations, share of voice and sentiment come from live answers stored at run time. The interface never presents one as the other.