AEO Analyzer pricing
Every plan with its published limits. VAT is calculated at checkout.
Pay-as-you-go
Single Scan
One complete AEO audit — perfect for a quick check without any subscription.
£2.99
one-time
Starter
For solo founders and freelancers running weekly AEO checks
£15/ mo
VAT calculated at Stripe checkout.
25 prompts1 brand20 scans/mo
- 25 monitored prompts across all AI engines
- 1 brand tracked
- 20 site scans / month
- 100 site-audit pages / month
- 500 API calls / month
- Weekly re-scan & email alerts
- PDF export & fix guides
Most popular
Growth
Most popular — for agencies and in-house SEO teams
£39/ mo
VAT calculated at Stripe checkout.
100 prompts3 brands100 scans/mo
- 100 monitored prompts
- 3 brands tracked (+ competitor benchmarks)
- 100 site scans / month
- 500 site-audit pages / month
- 5,000 API calls / month
- Daily re-scan, Slack & webhook alerts
- Citation graph & Share-of-Voice
- Priority AI processing
Scale
For large teams and enterprises with multiple brands
£119/ mo
VAT calculated at Stripe checkout.
500 prompts10 brandsunlimited scans
- 500 monitored prompts
- 10 brands + unlimited competitors
- Unlimited site scans
- 2,500 site-audit pages / month
- 50,000 API calls / month
- Hourly monitoring & real-time alerts
- Full historical data (24 months)
- API access + custom webhooks
- Dedicated onboarding
Plan limits compared
| Item | Starter | Growth | Scale |
|---|---|---|---|
| Monthly | £15.00 | £39.00 | £119.00 |
| Annual | £12.00 | £32.00 | £99.00 |
| Tracked prompts | 25 | 100 | 500 |
| Tracked brands | 1 | 3 | 10 |
| Scans per month | 20 | 100 | 999999 |
| Site-audit pages | 100 | 500 | 2500 |
| API calls per month | 500 | 5000 | 50000 |
- Payments are processed by Stripe; Varazm does not store card details.
- The limits above are the values the platform enforces at run time.
Frequently asked questions
- What is Answer Engine Optimization?
- Answer Engine Optimization (AEO) is the practice of preparing a website so AI answer engines can read, understand, quote and cite it. It combines technical access, semantic clarity and directly answerable content.
- How is AEO different from SEO?
- SEO optimises for a position in a list of results; AEO optimises for inclusion inside a generated answer. Most technical SEO work still helps, but AEO adds entity clarity, factual attribution and AI crawler permissions.
- What is AI Visibility?
- AI Visibility is how often your brand actually appears in answers produced by AI engines for a tracked set of prompts. It is measured from stored responses, not estimated from your page.
- How does Varazm calculate readiness?
- Readiness is computed from the page itself: 25 weighted factors grouped into technical, structural, semantic and content categories. The same page always produces the same score until the page changes.
- Why do AI responses change between runs?
- Generative models sample from a probability distribution, so the same prompt can produce different brands and sources each time. This is why a single run is never treated as a result — repeated runs are.
- Does Varazm use estimated or live data?
- Both, clearly separated. Readiness scores are estimated from your pages; visibility, citations, share of voice and sentiment come from live answers stored at run time. The interface never presents one as the other.