Terms & Conditions

These Terms & Conditions ("Terms") form a legally binding agreement between you and Varazm ("we", "us", "our"), the IT services provider operating www.varazm.com in the United Kingdom. By accessing the website, creating an account, using the AEO Analyzer, booking a consultation, requesting a quote or paying for a service, you confirm that you have read, understood and accepted these Terms.

Varazm provides professional IT services including, but not limited to, managed IT support, cybersecurity, network design and installation, cloud services, data recovery, business email, computer and device repair, website and application design, general technology consultancy, and the AEO Analyzer — an automated answer-engine-optimisation scoring and recommendation tool available as pay-per-scan credits or a monthly subscription.

• You must provide accurate registration information and are responsible for keeping your credentials confidential. You must be 16 or older.
• Passwords are checked against known-breach databases (Have I Been Pwned) using a hashed prefix; we never send your full password to any third party.
• Sensitive account actions (password change, email change) are rate-limited to protect against abuse.
• You can edit your profile, change your email, cancel a subscription and delete reports directly from your account page. You may request full account deletion by emailing support@varazm.com.

You may request a free 15-minute consultation through the website. This call is intended as an introductory discussion and does not, on its own, create a contract for paid services. We may, at our discretion, reschedule or decline bookings.

• Fees are quoted in pounds sterling (GBP) unless stated otherwise and are exclusive of VAT where applicable.
• Online payments are processed by Stripe. By submitting payment you authorise us to charge the agreed amount.
• For project work we may require a deposit before starting; the remainder is due on completion or as agreed in the statement of work.
• Invoices are payable within 14 days of issue unless otherwise agreed. Late payments may incur interest under the Late Payment of Commercial Debts (Interest) Act 1998.
• Branded PDF invoices for AEO purchases are available for download from your account page.
• All prices may change from time to time; the price applicable to your engagement is the one shown on your accepted quote, checkout page or invoice.

• Scan credits & subscriptions. The AEO Analyzer is sold as (a) individual scan credits or (b) a recurring monthly premium subscription. Prices, credit amounts and included limits are shown on the pricing/upgrade page at the time of purchase.
• Recurring billing. Premium subscriptions renew automatically each month until cancelled. You can cancel at any time from the Subscription tab of your account page; cancellation takes effect at the end of the current billing period, and you keep access until then. No refund is given for the unused portion of a paid month, except where required by law.
• Duplicate purchases. If you already hold an active premium subscription, the upgrade page is disabled and the "Manage plan" flow redirects you to your account instead of starting a second subscription.
• URLs you submit. You confirm that you have the right to request analysis of the URLs you submit and that they do not link to unlawful, malicious or infringing content. We may block domains that violate this rule.
• AI-generated output. AEO scores, recommendations and PDF reports are generated with the assistance of large language models. They are advisory in nature, may contain inaccuracies and must not be treated as guaranteed SEO/AEO ranking outcomes.
• Fair use. Automated scraping of the AEO Analyzer, sharing accounts, or abusing free-tier credits may lead to suspension and forfeiture of remaining credits.

• Consumers (where applicable): You have the statutory right to cancel a service contract within 14 days of placing the order. If you ask us to start work (or run an AEO scan) within that period, you accept that you may be charged for the work already performed up to the point of cancellation.
• Business clients: Cancellation and refund terms are governed by the signed statement of work or service agreement.
• Where a scan credit has been consumed, an AI report has been generated or a service has been fully delivered, the corresponding fee is non-refundable except where we have failed to provide the service with reasonable care and skill.
• Refund requests should be sent to support@varazm.com and will be processed back to the original payment method within 14 days of approval.

• Provide accurate, complete and lawful information.
• Maintain backups of your data before any maintenance, repair or migration work, where reasonably possible.
• Ensure you have the right to grant us access to any system, account, device or URL we are asked to work on or analyse.
• Not use our website or services for any unlawful, fraudulent or harmful purpose.

We will perform our services with reasonable care and skill, in line with industry best practice and the timelines agreed in your engagement. Except as expressly stated in a signed agreement, we do not give any other warranty, guarantee or representation, including any implied warranty of fitness for a particular purpose. AEO scores and recommendations are informational only and do not guarantee any specific placement in AI answer engines or search results.

The AI Advisor and AEO Analyzer provide general guidance only. They are not a substitute for tailored professional advice, security audits or formal engineering work. Do not enter passwords, secrets, payment details or other confidential personal data into any AI feature. We are not liable for decisions made solely on the basis of AI-generated suggestions.

You may submit a review of services you have actually purchased. Reviews must be honest, lawful and free of personal attacks, confidential information or unlawful content. We may moderate, edit for length or translation, or refuse to publish reviews that do not meet these standards or that we cannot verify against a real invoice.

All content on this website — including text, branding, logos, images, layouts, source code, AEO scoring methodology and PDF report templates — is owned by or licensed to Varazm and protected by UK and international copyright law. You may not copy, republish, reverse-engineer or commercially exploit any part of it without our prior written consent. AI-generated recommendations delivered to you are licensed to you for your own internal use.

Our website relies on third-party platforms such as Stripe (payments), Google/OpenAI and other providers routed through the Lovable AI Gateway (AI models), WhatsApp and social networks. We are not responsible for the content, terms or privacy practices of those third parties; their use is at your own risk and subject to their own terms.

• We will not be liable for any indirect, incidental, special or consequential losses, including loss of profit, business, goodwill or data not caused by our negligence.
• Our total liability arising from or in connection with any single engagement is limited to the total fees paid by you to us for that engagement in the 12 months preceding the event giving rise to the claim.
• Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded.

We are not responsible for delays or failures in performance caused by events beyond our reasonable control, including power outages, internet outages, cyber-attacks on third-party infrastructure, strikes, pandemics, natural disasters or acts of government.

Both parties agree to keep confidential information shared during an engagement confidential and to use it only for the purposes of delivering the services. This obligation continues after the engagement ends.

We may suspend or terminate access to the website, your account or the AEO Analyzer if you breach these Terms, fail to pay an invoice, or use our services in a way that exposes us or other clients to risk. You may terminate ongoing services in line with the notice period set out in your service agreement.

We may update these Terms from time to time. The latest version is always published on this page with the "Last updated" date. Continued use of the website or services after a change means you accept the updated Terms.

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales. You and Varazm agree to submit to the exclusive jurisdiction of the courts of England and Wales.

For any question about these Terms, invoices or service agreements, please email support@varazm.com. We aim to reply within 2 business days.