AEO glossary

Confidence Score

A confidence score states how reliable a visibility figure is, based on how many repeated samples it was calculated from and how much they varied.

Technical explanation

Varazm reports confidence only from stored runs: sample count and observed variance drive the label. When too few runs exist, the figure is shown as low confidence rather than dressed up as precise.

Example

"AI Visibility 61 ± 7, confidence: high, based on 10 samples" is meaningful; the same number from one sample is not.

How it differs

Confidence describes measurement quality, not brand quality.

Related terms

Where Varazm measures this:

AI Visibility Monitoring Methodology

Frequently asked questions

What is Confidence Score?: A confidence score states how reliable a visibility figure is, based on how many repeated samples it was calculated from and how much they varied.
How does Confidence Score differ from related terms?: Confidence describes measurement quality, not brand quality.
Can you give an example of Confidence Score?: "AI Visibility 61 ± 7, confidence: high, based on 10 samples" is meaningful; the same number from one sample is not.