AEO glossary

AI Visibility

AI Visibility is a measured indicator of how often a brand appears in real answers produced by AI engines for a tracked set of prompts.

Technical explanation

Every tracked prompt is sent to the connected engines, the returned answer is stored, and brand names, competitor names and cited URLs are extracted from it. Visibility is therefore observational data, not a model output — it depends entirely on the prompts you choose to track.

Example

If your brand is named in 6 of 20 stored answers for a prompt set, visibility for that set is 30%.

How it differs

Visibility answers "were we mentioned?". Readiness answers "are we quotable?".

Related terms

Where Varazm measures this:

AI Visibility Monitoring Methodology

Frequently asked questions

What is AI Visibility?: AI Visibility is a measured indicator of how often a brand appears in real answers produced by AI engines for a tracked set of prompts.
How does AI Visibility differ from related terms?: Visibility answers "were we mentioned?". Readiness answers "are we quotable?".
Can you give an example of AI Visibility?: If your brand is named in 6 of 20 stored answers for a prompt set, visibility for that set is 30%.