AEO glossary

Share of Voice

Share of Voice is the proportion of tracked AI answers that mention your brand, compared with the answers that mention your competitors.

Technical explanation

It is computed per prompt set, per engine and per period. A brand with no registered competitors cannot have a meaningful share of voice, because there is nothing to divide the space with.

Example

If 40 answers mention any tracked brand and 12 of them mention yours, your share of voice is 30%.

How it differs

Share of voice is relative. Visibility is absolute — you can gain visibility while losing share if rivals grow faster.

Related terms

Where Varazm measures this:

AI Visibility Monitoring Methodology

Frequently asked questions

What is Share of Voice?: Share of Voice is the proportion of tracked AI answers that mention your brand, compared with the answers that mention your competitors.
How does Share of Voice differ from related terms?: Share of voice is relative. Visibility is absolute — you can gain visibility while losing share if rivals grow faster.
Can you give an example of Share of Voice?: If 40 answers mention any tracked brand and 12 of them mention yours, your share of voice is 30%.