AEO glossary

Entity

An entity is a real-world thing — a company, product, person or place — that engines try to identify unambiguously behind the words on a page.

Technical explanation

Entity clarity comes from consistent naming, a stable canonical description, matching structured data and stable identifiers such as a single @id used across every JSON-LD block.

Example

Calling the product "Varazm AEO Analyzer" everywhere, and never "AEO tool" or "Varazm Analyser", strengthens the entity.

How it differs

Keywords are strings. Entities are things. Answer engines reason about things.

Related terms

Where Varazm measures this:

AI instructions Methodology

Frequently asked questions

What is Entity?: An entity is a real-world thing — a company, product, person or place — that engines try to identify unambiguously behind the words on a page.
How does Entity differ from related terms?: Keywords are strings. Entities are things. Answer engines reason about things.
Can you give an example of Entity?: Calling the product "Varazm AEO Analyzer" everywhere, and never "AEO tool" or "Varazm Analyser", strengthens the entity.